BRAND STRATEGY
Position your brand in an elevated spot with a brand strategy that clearly communicates who you are, and how to communicate it in a meaningful way
Our Solutions
Heart
Align your business, efforts, resources and communications by defining the core of your brand
Brands can improve people’s lives, but to attract people you need to be genuine and to communicate transparently, as well as consistently in every touching point
A very well shaped heart’s beat can attract effectively and efficiently to:
Communicate and Engage with people
Have the right beat and lighthouse for your business
Create a continuously growing community of advocates for your brand
Visual Identity
Bring your brand to life with a design and stand out in the world
Print your visual identity in the mind & heart of the persons with a design that transmits your brand ’s best features.
Expression
Create a strong brand and results, reaching the hearts and minds of the persons by properly communicating who your brand is
Properly introduce your brand and reinforce its key features:
Who you are
What you stand for
What you do
Why you are unique
How you do it
Guidelines
Secure your brand identity with clear and easy to use guidelines (including dos & don’ts) to maintain consistency and cohesiveness at all times and touching points
The identity of the brand should be preserved independently of the media and content used to communicate. This mainly includes:
Brand message (value proposition, messaging pillars, tagline)
Brand essence (personality, voice, tone)
Logo
Color pallet
Iconography
Typography